We’re here for the revolution. To upset the apple cart.

We’re here to rip high performance out of it’s ivory tower and deliver it to the masses.

We’re here to bring Performance to the People.

You see, Performance isn’t a means to an end. A path to a payday or payoff. Performance is the end itself.

Performance is art. A terrifying, exciting, heart-hammering, sweaty-palm, short-breath explosion of possibility.

Performance is our fullest expression of self. Our maximal contribution to the world. The experience where we find out who we are and what It is all about.

Performance is living at the ragged edges of our capacity, looking into the abyss, and narrowly dancing past the expectations that look to shackle us in. Performance is the wild, indescribable, on-fire feeling of being alive.

In Performance, the self disappears. Everything fades to a background whisper that trails off forever. In Performance, we are one with the Universe. There is no Us. There is no Them. There simply is.

In a society where people spend each day waking, eating, shuffling, scrolling, busying, sleeping, and repeating…

Performance is the rare moment of oneness that frees us from the tedium of routine. It is the challenge that reveals. The spark of surprise that seeds goosebumps of delight.

Performance is Aha! Wheeeee! and WOW! happening right here and now.

Performance is magic. The music of our souls. The gift we want to give to the world.

While Performance is a rare occurrence, it’s not just for rare people. Performance is something everyone can have. We believe it’s something everyone should have.

Performance isn’t just for the blessed, the elite, the privileged. Performance is for all of us and it’s right there for the taking.

As food, water, and shelter keep us alive, Performance makes us feel alive.

At TrainHeroic, we believe Performance is both our right and duty.

So whether you’re a desk athlete or a promising prep, a seasoned pro or hungry beginner, if you’re committed to Perform, we’re here for you.